Digital Marketing Specialist

Flexo Concepts JANUARY 2017- CURRENT

 

Utilizing a wide range of skills, I create and manage all aspects of the company's global marketing strategy. With skills ranging from SEO/SEM to email marketing, Google Analytics to graphic design and Marketing automation to tradeshow logistics I execute various projects diligently to generate awareness and leads for the company. I also assist the Sales team as a SalesForce Administrator, along with managing the logistics of various trade shows throughout the world.

 

 

Marketing Coordinator

LGC+D LLC​ FEBRUARY 2015 - AUGUST 2016

 

Among the everyday tasks of marketing, my personal goals I strived to achieve within this company were: (1) design and execute a formal marketing plan for each of the industry segments, (2) clean, refresh and build our contacts within the CRM system, (3) promote a culture of sales and business development among senior management and (4) generate consistency within our online presence and content. 

 

 

Board Member 

YMCA Fall River FEBRUARY 2016 - FEBRUARY 2017

 

I love having the opportunity to support the mission of the YMCA through my work as a board member. As a board member, we are tasked with the responsibility of bringing fresh ideas for fundraising, member development and board development along with soliciting sponsors and auction items for all events and the annual campaign. I hit the ground running with this organization and have volunteered as the 2016 Wine Tasting Event Committee Chair, which we will be hosting in the Fall.

 

 

Communications/Social Media Intern

Volunteers for Comm. Impact  SEPT. 2014 - DEC. 2014

 

I was in the first class of interns for a growing nonprofit. I created their first social media campaigns (a #GivingTuesday campaign and a New Year Resolution campaign) which generated over $600 in donations - the first time the organization received donations from an online source. I educated management on their brand and voice and pitched improvements for the website which they later incorporated.

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Business Development Associate

TelAffects JANUARY 2012 - JANUARY 2014

 

At this organization, I founded a new approach to generating leads and sales for our clients. Utilizing my own script, I consistently exceeded my sales goal, sometimes by triple the number, and was recognized in 2013 for achieving the highest annual sales goal percentage the company had ever witnessed: 128% for the year of 2012.  Through business intelligence, account management and genuine conversation, I excelled in this business development position. I appreciate the skills recieved from this position that compliment my marketing and business development initiatives.